With Hustle and Heart we specialize in helping people create prosperity and make seamless lifestyle changes when selling, buying and investing in real estate.
“Our mission is Simple - To ensure you real estate journey is successful and "drama free”
Certified
Luxury Home Marketing Specialist
Military
Relocation Professional
Certified
International Property Specialist
International
Award Winner - Top 4% Worldwide
Executive Coach
Best Selling Author
Let’s Chat About Real Estate 619-559-6548

MEET THE TEAM
Shirley Smith & Associates is a boutique, full-service team built to deliver a warm, high-touch real estate experience with operational precision, elevated marketing, and global reach across Coronado and coastal San Diego, as well as Dubai and Sydney. Led by Shirley Smith, Global Luxury Real Estate Specialist, executive coach, best-selling author, and speaker, clients receive a rare blend of sharp investment strategy, design-forward vision, and deeply human guidance shaped by her background in psychotherapy and leadership coaching. Supporting every client experience is Abby Villa, Operations Manager and Sales Agent, whose Navy service and ongoing commitment as a reservist bring discipline, follow-through, and a special dedication to serving our military community and making the path to homeownership feel seamless. Jeffrey Adames, Marketing Manager, oversees all of our marketing across every platform, blending luxury-level storytelling with high-impact video, strong brand strategy, and consistent social media connection that keeps our listings, clients, and community seen, understood, and engaged. Iryna Iniguez, Sales Agent and lawyer, is known as “The Listing Concierge” for her calm, detail-driven guidance, skilled negotiations, and ability to make contracts and paperwork feel clear and seamless from start to finish. Together, we help buyers, sellers, and investors live beautifully and invest wisely, including access to select international opportunities designed for luxury, strong capital appreciation, and compelling ROI.
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Client Success Stories
Gary Hoyt
The Doyles
Represented Seller
Peter and Ginger
Selling
REAL ESTATE BLOGS
RE Market Pulse – Week of April 27, 2026Spring market momentum builds as pending sales rise and mortgage demand strengthens alongside lower rates The post RE Market Pulse – Week of April 27, 2026 appeared first on Coldwell Banker Blue Matter.
In Pacific Heights, A House By Olle Lundberg, $22.5MThe Perry House, one of Pacific Height’s Modernist masterworks, has come on the market. Built in 2002 on the site of a pair of undistinguished houses facing Alta Vista Park to the South and with open views of the Bay and Marin Headlands to the North, it was the work of the late Olle Lundgren [1954-2
Mortgage Rate “Lock-In Effect” Eases; One in Three Home Sellers are Giving up a Sub-5% Rate to List this SpringNew survey data tops a list of five trends shaping the 2026 spring housing market The post Mortgage Rate “Lock-In Effect” Eases; One in Three Home Sellers are Giving up a Sub-5% Rate to List this Spring appeared first on Coldwell Banker Blue Matter.
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